Grated is a fictional vegan cheese brand. They want to make it super easy for people to go „dairy free“. Grated are on a mission to become the tastiest and highest quality cheese alternative around the world.
The logo consists of a word mark for which a handchrafted font was used to make te brand feel more approachable and give it a „hand made“ feeling. The choosen colors are very vivid and cheerful as well as the brand illustrations.