The main goal was to make yoga feel approachable and doable for everyone, especially people who think they're "not flexible enough" or "too busy" for a regular practice. The design needed to communicate that you don't need special equipment, perfect poses, or hours of free time – just a few minutes and the willingness to try. Another key objective was showcasing diversity and inclusivity, ensuring people from all backgrounds could see themselves in the app. Finally, the visual identity had to stand out in a crowded wellness market while feeling authentic and calming, not just another generic meditation app trying too hard to be trendy.