The Trunk of Wonders Brand Reimagining
Social Sherpa
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Posted Feb 9, 2026
Reimagined The Trunk of Wonders brand to create a consistent, immersive storytelling experience across digital touchpoints.
Description
The Trunk of Wonders is a Dubai-based bakery where every product tells a story. From spices and sweets to chai and chocolate, each item evokes exploration and nostalgia. Visual elements like stamps, stickers, and watercolor-inspired sketches combined with trunk motifs create a sense of travel and discovery.
Our Approach
We reimagined the brand to convey a cohesive narrative across all touchpoints. Using trunk-inspired graphics, hand-drawn art styles, and stamps integrated with the iconic “Et,” we created a playful yet consistent visual language that reflects the bakery’s whimsical and worldly personality.
The Results
Cocoa Et Chilli now presents a unified, immersive brand experience. The new design language brings amusement and nostalgia to life, making the bakery’s story of travel, flavor, and discovery immediately recognizable and engaging across mediums.
