Teen-Friendly Redesign for Proyecto Vocacción

Raúl

Raúl Ayala

The team knew "something was off" but they didn't understand what exactly. They presume that the product was not "teenager friendly".
They wanted to improve the experience considering the context of the kids using it.
What can be improved?
We kick off by doing a heuristic evaluation in order to get a first glance of the opportunities the product had:
After that, we had a Lighting Decision Jam workshop with the main stakeholders:
Finally, after doing some research on the students using Proyecto Vocacción, After some research, I started the product redesign with three key focuses:
Gamification
Teen-friendly language
Clean and appealing UI
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Posted Aug 5, 2025

Redesigned Proyecto Vocacción platform for a teen-friendly experience.