Designing new features and products based on customer demand
Managing tickets and facilitating communication across teams
Designing and maintaining the website, including promotional landing pages for marketing and sales
Enhancing the platform based on customer feedback
Creating visual and content designs for marketing and sales campaigns
Developing slide decks for presentations
Progress
UX designer (part-time, contractor)
UX lead (full-time, employee)
About the company
Yepic AI aims to revolutionise video communication across languages with a range of solutions: creation of professional videos with AI avatars and voices; real-time video translation; real-time video chatbots; API, build and scale your own innovative solutions.
Website
The problem
The website suffered from a outdated appearance and a poorly organised information architecture, which had detrimental effects on brand perception, user experience, and credibility.
The solution
I reorganised the website's structure to effectively showcase the diverse product range. Additionally, I updated the visual design and created modern animations and illustrations that adhere to industry standards, reflecting contemporary design trends.
I led the creation of features such as AI talking photos or voice integration, and new products such as Video Agents, a realtime AI chatbot powered by LLMs, and Studio Express, a lite version of the professional video editor tool (Studio Pro) focused on the animation of avatars created from a picture and as a entry point to the platform.
I also worked on key strategic decisions, such as new sign-up process, allowing users to explore the platform without creating an account, thus increasing conversion rates; the introduction of feature restrictions to encourage plan upgrades; and the management of the tasks to align product, commercial and tech team.
I created animations for website as well as a variety of promotional videos. I also worked closely with the video editor producing the graphics to be animated.
Visuals
To ensure consistency across all products and social media channels, I took the initiative to centralise the creation of graphic and video assets under my supervision/creation. This approach allowed me to directly oversee or create all the necessary assets, maintaining a cohesive and unified visual identity throughout.I worked on digital assets as well as printing for events, such as flyers and stands.
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Posted Dec 11, 2024
Yepic is a SaaS and API service aiming to transform video communication.I worked on the development of new and existing features, products and visual identity.