How to Build a Digital Brand Under $500: Step-by-Step Case Study by Katherina Marchenko

How to Build a Digital Brand Under $500: Step-by-Step Case Study

Katherina Marchenko

Digital Marketer

AI Content Editor

Shopify Designer

ElevenLabs

Facebook Ads

Shopify

Hey there!

Imagine taking an e-commerce brand from nothing — no product, no audience, no website — to a thriving online business in the competitive beauty market.

That’s the story of Lurixify.com, and here’s how we made it happen.

The Challenge

Our goal was clear: build a unique brand that stands out in the beauty niche.

But with a limited marketing budget, every decision had to deliver results.

From selecting the perfect product to creating a compelling digital presence, the stakes were high.

The Process

Here’s how we achieved success:

Product Discovery: We researched dozens of options before selecting a product with strong “wow effect” potential.

Strategic Ads: Launched Meta Ads campaigns targeting multiple audiences using storytelling, product showcases, and user reviews.

High-Impact Content: Designed the LuminaGlow landing page, packed with engaging visuals and copy that resonated with our target audience’s desires.

Pivot to Organic Growth: When budget constraints challenged us, we shifted focus to organic social media strategies, achieving a 145% weekly growth rate in followers and engagement.

Results

The numbers tell the story:

Conversion Rate: Achieved a 4.12% conversion rate from website clicks to purchases.

Ad Performance: Maintained an average $3.20 cost per click on Meta Ads, a strong benchmark in the U.S. beauty market.

Bundling Success: Increased sales by 50% through bundling campaigns on the website.

Social Media Growth: Grew our social media presence by 145% weekly, laying the groundwork for long-term brand success.

The Client’s Takeaway

“Switching to organic growth was a game-changer. Seeing our social media take off so quickly validated our strategy and showed the potential of our brand.”

From zero to momentum, Lurixify.com is proof that even with a limited budget, the right strategy can drive results.

Ready to see the full story?

👉🏻 PROJECT LIBRARY

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Posted Dec 18, 2024

See how we turned a $500 budget into a glowing beauty brand 🪄 👉 No fluff, just smart moves, creative strategies, & big results. ➢ Ready to glow up your idea?

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