A business strategist's $100K week with our scalable system

Miru Huang

The Challenge: A High-Level Brand Held Back by a Low-Impact Website
Natalie was no stranger to visibility. As a former CMO turned coach and consultant, she had the audience, the authority, and the offers. She avoided sending traffic to it. Not because she didn’t believe in her services—but because the site didn’t match the scale, clarity, or positioning her business had grown into.
Scattered messaging & unclear offers – Visitors weren’t immediately sure what she offered or how to buy from her.
Too many distractions – Too many separate landing pages, and no real flow to guide visitors to a clear buying decision.
No positioning for high-ticket clients – Her authority was strong, but her website wasn’t making her value obvious to premium buyers.
Frustration with the old brand – She was rebranding and launching new programs, but her website didn’t reflect the level she was stepping into.
She needed a website that matched her identity and authority, supported her high-ticket launches, and allowed her to scale without constantly being stuck in the sales cycle.
Before
Before
The Results: $100K in 7 days from Single Program Launch
💰 20 clients enrolled in her annual program immediately after launch.
💰 $100K revenue in 7 days - a direct result of the improved website + her ongoing marketing efforts.
📈 Lowest CAC to date
Visitors now arrive pre-qualified. Her site answers questions, filters out low-intent browsers, and handles objections before sales conversations even begin.
🚀 Shortened the sales cycle – Every post, every email, every campaign now flows into a central system—no more disjointed touchpoints or last-minute landing pages.
🎯 Made her marketing more profitable – Natalie didn’t have to work harder—she just needed a website that fully leveraged the demand she was already generating. Now, every post, email, and piece of content leads to faster conversions and higher-ticket sales.
Home
Home
The Website Strategy: Positioning for Effortless Conversions
We completely overhauled the site, making it clearer, conversion-focused, and positioned for scalable revenue.
🔵 Simplified & clarified her offers – Instead of overwhelming visitors with links, we refined her site to highlight her high-ticket services, digital products, and premium programs.
🔵 Positioned her as the obvious authority – Natalie’s authority was never the problem — her website just wasn’t showing it. We rebuilt the structure and messaging so the site would pre-sell her expertise. Now, by the time a lead books a call, they’re already primed to buy.
🔵 Built-In Launch and Upsell Strategy – Each program, course, or digital product now lives within a system that keeps visitors engaged and encourages exploration. Every touchpoint is connected. Instead of one-off launches, her website now supports compounding conversions.
🔵 Rebranded the entire aesthetic – We shifted the visual identity to match her elevated brand. Clean, confident, and conversion-focused—her new aesthetic immediately communicates premium.
Overview
Overview
Program
Program
Natalie’s results aren’t just about a one-time launch.
This is about building a system that continuously attracts, nurtures, and converts premium buyers so you aren’t stuck chasing sales.
If you’re ready for a website that pre-sells your value, attracts the right clients, and positions you as the premium choice in your industry
It’s time to make the shift.
Want a website that works the same?
Let’s build something that positions you for what’s next.
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Posted Mar 28, 2025

How we save a high-level brand from being held back by a low-Impact website - A business strategist's $100K week from scattered funnels to a scalable system

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Timeline

Dec 1, 2024 - Feb 14, 2025

Transformed a 1-Page Site into a Scalable Authority Platform
Transformed a 1-Page Site into a Scalable Authority Platform
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