Marktonix Agency
Waleed Bin Malik
Social Media Marketing for Marktonix
I was tasked with managing the social media presence of Marktonix, a performance marketing and technology services company based in Karachi, Pakistan. My primary goals were to increase brand awareness, generate leads, and drive traffic to their website.
Here's a breakdown of the social media marketing services I provided:
1. Social Media Audit and Strategy:
Conducted a comprehensive audit of Marktonix's existing social media presence, including an analysis of their follower demographics, engagement rates, content performance, and competitor activity.
Developed a tailored social media strategy based on the audit findings, including target audience definition, content themes, posting schedule, and key performance indicators (KPIs).
Created a social media content calendar outlining planned posts for each platform, including content type, date, and time.
2. Content Creation and Management:
Crafted high-quality and visually appealing content tailored to Marktonix's target audience and each platform's specific format.
Created and edited images and videos using design tools like Canva and Adobe Spark to enhance engagement and brand consistency.
Wrote compelling captions, headlines, and descriptions that drove clicks and encouraged engagement.
Conducted hashtag research and incorporated relevant hashtags to increase reach and visibility.
3. Community Management and Engagement:
Responded promptly and professionally to all comments, questions, and messages from Marktonix's followers.
Built relationships with relevant influencers in the marketing and technology space to reach a wider audience and generate buzz.
Tracked and analyzed key engagement metrics like likes, comments, shares, and mentions to measure campaign performance and identify areas for improvement.
Launched engaging social media contests and promotions to boost fan engagement and follower growth.
4. Paid Advertising:
Developed and managed social media advertising campaigns on Facebook, LinkedIn, and Instagram to target a specific audience and achieve specific goals.
Created compelling ad copy and eye-catching visuals to grab attention and drive clicks.
Optimized campaigns for performance and ensured that they were within budget.
5. Reporting and Analysis:
Provided Marktonix with detailed monthly reports on key metrics, including follower growth, engagement rates, reach, website traffic, and ad campaign performance.
Conducted regular competitive analyses to benchmark Marktonix's performance against competitors and identify opportunities for improvement.
Offered actionable insights and recommendations based on data analysis to help Marktonix optimize their social media strategy and achieve their business goals.
Results:
Increased follower growth by 30% across all platforms.
Boosted engagement rates by 25%, with significant increases in likes, comments, and shares.
Generated over 100 qualified leads through social media campaigns.
Increased website traffic by 20% from social media referrals.
Improved brand awareness and online visibility for Marktonix.
Overall, my social media marketing efforts for Marktonix resulted in a significant increase in brand awareness, lead generation, and website traffic. By creating engaging content, building a strong online community, and utilizing paid advertising effectively, I helped Marktonix achieve its social media goals and reach their target audience.
Here are some additional details about the specific services I provided:
I created a consistent brand voice and tone across all social media platforms.
I used social media analytics tools to track campaign performance and make data-driven decisions.
I collaborated with Marktonix's marketing team to ensure that the social media strategy was aligned with their overall marketing objectives.
I provided ongoing training and support to Marktonix's team to help them manage their social media presence more effectively.
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Posted Dec 9, 2023
Grew Marktonix's social media followers by 30%, boosted engagement by 25%, generated 100+ leads, & increased website traffic by 20%.
