In the dynamic world of 2023, hiring a designer is an absolute game-changer. As the digital landscape continues its rapid evolution, designers bring a potent blend of creativity and technical prowess to create awe-inspiring user experiences. With a user-centric approach and a dash of magic, they craft interfaces that users can't resist, fostering deep engagement and unwavering loyalty. But that's not all!

UX designers play a pivotal role in catapulting businesses towards success. They conjure up distinct brand experiences that set companies apart, ignite innovation through collaboration, and save the day with early prototyping and user testing that slashes development costs.

If you’re wondering why UX design is so important, these stats might help. According to one study, companies that invested in design were able to outperform those that didn’t by almost 200% on the FTSE 100 Index. The study also reported that for every £100 spent on design, companies were able to amp up their revenue by £225.

But does this mean every business out there needs a UX designer? More importantly, does it mean that your business needs a UX designer?

Drew Hamlin, Senior Director, Product Design at Slack

This guide was a major undertaking for the content team at Uxcel while I served as Head of Content. I created the structure for the guide and outlined each section, then managed the team of full-time writers to create the content and worked with our designers to create graphics. I also served as the final QA check on the guide, ensuring everything was perfect before publishing.