Sonubi Florals is a small business based in the Midlands, UK, specialising in creating beautiful floral arrangements for any occasion. The client requested a brand identity that reflected their passion for rustic and handcrafted aesthetics. To achieve this, I designed a logo with a muted color palette of green and orange, which gives it an earthy feel. The two flowers in the logo create an 'S' shape in the negative space, representing the first letter of the florist's surname, ‘Sonubi’. This gives the logo a personal touch and connects it to the florist's identity.