WHY HIPPOS?|Awareness Campaign|Brand Identity Design
Preksha Bhatt
Project Overview:
Why Hippos? is an awareness campaign that highlights the ecological importance of hippos and their connection to human life, challenging the perception of them as simply dangerous animals.
Strategy:
A black-and-white visual language with a blood-sweat-inspired accent creates a bold, distinctive identity. High-contrast photography isolates key subjects, while bold typography and questioning layouts provoke curiosity. An emotional, empathetic, and approachable tone, supported by a curved logo, makes the campaign feel human and accessible.
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Posted Aug 11, 2026
Designed an awareness campaign for WHY HIPPOS?, to transform perception of people towards these misunderstood species by highlighting their importance.
