Fine Jewelry Brand Shopify Website Design & Development

Role: Project Lead, Web Development, Copywriting (and CEO/Jeweler!) Collaborators: Branding by Hollyoak House, Editorial Photography by Hannah Thornhill, E-Commerce Imagery by Madeline Farrin, Development by Freestate

A pandemic-era labor of love, this 6-month build was a masterclass in creative collaboration—and wearing all the hats. As Crown Nine’s founder, I steered the ship from strategy to launch, while hands-on crafting:

Web Development & UX: Partnered with Freestate to build a Shopify experience as bold and artisanal as the jewelry itself.

Story-Driven Copy: Wrote every product description, about page, and editorial touchpoint to reflect Crown Nine’s ethos of slow jewelry and care.

Creative Direction: Worked with photographers Hannah Thornhill and Madeline Farrin to ensure imagery balanced gritty elegance with e-comm precision (yes, I styled some shots between coding sprints!).

The Result: A site that doesn’t just sell jewelry—it immerses visitors in Crown Nine’s world of California romance and modern edge.