Limit X, a cutting-edge fitness apparel brand, transcends traditional boundaries, inspiring individuals to push beyond their limits and embrace limitless potential. Rooted in a commitment to quality craftsmanship and inclusivity, Limit X delivers premium, versatile products that seamlessly merge bold aesthetics with functionality.

As the leader driving the entire branding process, I played a pivotal role in shaping the brand's vision and strategy, defining its visual identity, influencing product design, and overseeing the development of a dynamic online presence. From the logo and color palette to marketing collateral and a user-friendly website, every element reflects the brand's ethos of confidence, resilience, and the pursuit of excellence. With a focus on innovation, sustainability, and a modern design language, Limit X is not just apparel; it's a lifestyle, empowering individuals to embody strength and determination in their fitness journey.

Stand out in the competitive fitness industry.

Convey a premium yet approachable brand image.

Become an integral part of consumers' daily fitness routines.

Created a new brand identity featuring a powerful Rhinoceros logo.

Designed a range of merchandise and accessories, including backpacks, water bottles, and duffel bags, alongside their apparel.

Focused on unleashing the power and disrupting limits, aligning with the brand's core motto.

Positive response from the target audience.

Successful establishment of a community around the brand.

Strengthened brand identity, positioning Limit X as a key player in the fitness market.