Rebranding for Trust a healthcare professional program
Maria Rodríguez Castro
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Posted Jun 7, 2023
I worked with them on redesigning their identity and creating a complete Branding Guidelines Document. It's a healthcare company so we tried to reflect it.
TRUST
Is a program that aims to provide healthcare professionals with the knowledge and tools to be able to adequately deal with adverse events. It is divided into two planes: one preventive and one of action.
The first is through training and advice. And the second through the proactive defense.
All this is from the organic/reputational, legal, and psychological perspectives.
I created the branding for their company, they already have a brief sketch of what they wanted so we worked on rebranding and completing the Brand Guidelines.
