Harley Davidson' Membership Fob Landing Page

At Polyform Studio, we were pitched to Harley Davidson to explore for their event in Web3 field. I was responsible for designing the landing page.

As a designer, I brought Harley-Davidson’s 120th Anniversary Membership Fob campaign to life with a bold, immersive website design that captures the brand’s iconic legacy. Here’s how I made it stand out:

Striking Visual Identity: Created a high-contrast black-and-orange theme with dynamic visuals of the limited-edition Membership Fob, emphasizing its exclusivity and Harley’s rich history.

Clear Call-to-Actions: Designed prominent “Claim Yours” buttons and a detailed roadmap section, guiding users seamlessly through the 2023 Homecoming event and future milestones.

Organized Content Flow: Structured sections like “How to Reap Member Rewards” and “What’s Next” with concise steps and timelines, ensuring users can easily understand benefits and upcoming releases.

Engaging Functionality: Integrated app download links for the Harley-Davidson app and an FAQ accordion, enhancing user interaction and accessibility for a global audience.