Client Name: Hair by Rose Beauty Studio Project Title: Hair by Rose Social Media Reels Role: Social Media Manager Project Duration: 6 Weeks

Hair by Rose wanted to strengthen its social media presence by creating engaging Instagram and TikTok Reels that showcased hairstyling services, attracted new clients, and increased brand awareness. My role was to develop a content strategy, manage the Reel production process, write engaging captions, and optimize content for maximum reach and engagement.

Low engagement on existing social media content.

Limited video content showcasing the salon's expertise.

Inconsistent posting schedule.

Difficulty reaching new audiences and converting viewers into clients.

I created a content strategy focused on short-form videos that highlighted hair transformations, client testimonials, behind-the-scenes moments, styling tips, and trending audio. Each Reel was planned with a strong hook, clear storytelling, and captions optimized for audience engagement. I also implemented a consistent posting schedule and used relevant hashtags to improve visibility.

Social media content strategy

Content calendar for Reels

Reel concepts and scripting

Video editing and optimization

Caption writing with SEO-friendly keywords

Hashtag research

Posting schedule and content management

Monthly performance reporting with engagement insights

Increased audience engagement across Reels.

Improved profile visibility and reach.

Consistent brand identity through video content.

Higher inquiries from potential clients through social media.