With 3 years experience working on designing social media graphics for a variety of businesses ranging from beauty and travel to B2B trucking companies - my grasp on design principles and how they play out in the world of the client and consumer have allowed me the expertise to effectively communicate a brand's image and goals to their target audience, encouraging more engagement, while being visually appealing and speaking to the brand's established positioning. Whether it's using already developed brand identities, or creating new and innovative assets and art work for campaigns, understanding the social media climate and how viewers interact with design is a strength of mine.