Brand Identity Creation for Avatar Orthopaedics

FREEDOM OF MOVEMENT

Our story begins when need came to Avatar Orthopaedics to create an identity that will help establish their business.

As a new start-up, Avatar Orthopaedics aimed to stand out and secure better funding opportunities. After facing setbacks with conventional pitch decks, it became clear that a bold, streamlined brand was essential—one that simplified their technology while making a strong, lasting impression. Through passionate discussions the direction to create freedom in movement was clear for us to deliver on.

Our initial explorations were refined through pitching and investor habits, we ensured the brand would resonate with both the industry and its audience. Through continuous iteration and collaboration, Storytale crafted a brand for Avatar that embodied the heart of an athlete while remaining strong, trustworthy, and supportive—perfectly aligned with orthopaedic surgeons and their patients.