The Noseband Co.

Ayla LaFrenere

Brand Designer
Graphic Designer
Typographer
Adobe Illustrator
Adobe Photoshop
Procreate
Brand
This is a new and amazing brand/ shop that you can find on Etsy that hand makes and produces custom engraved nosebands for your horses! Allowing you to add a little extra something to make your horses equipment your own. Picking up fast this brand is known for its amazing service and beautiful products.

Custom bronc noseband for your favorite equine companion! These handmade REAL leather nosebands are the perfect accessories to add a little personality to your regular horse halters. - NBC

Challenges
Overcoming challenges in design is essential for success. It builds resilience and helps designers to grow and develop their skills, so here are the few I ran into during this amazing project.
Incorporation: This one was very important to this project due to what the client asked for. Since this is a brand that makes hand made custom horse nosebands, they wanted to have the actual shape of the noseband incorporated in the final design. I eventually found a way, but I would be lying if I didn't say it wasn't tricky.
Theme: A theme often restricts the freedom of designers, leading to a lack of flexibility in design execution. Now, I did want a theme, so I did this to myself. I felt it needed a theme for this brand identity due to the subject of the business.
Process
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