The original design of the roofing website was outdated and lacked user-friendly elements. It had no clear call-to-actions, which negatively impacted conversions, and was missing a testimonials section to build credibility with potential customers. Additionally, the overall design did not focus on optimizing the user experience (UX) or user interface (UI), leading to a site that was difficult to navigate and did not engage visitors effectively.

I addressed these issues by completely redesigning the website with a modern and conversion-focused approach. I implemented strategic call-to-action buttons to guide users towards key goals, added a dedicated testimonials section to build trust, and improved the overall UI/UX to ensure a seamless and intuitive experience for visitors. The result is a visually appealing, highly functional website that enhances both usability and conversions.