Analyzing Growth Drivers & Business Risks

Understanding growth drivers and business risks are essential parts of analyzing a business or in formulating a solid corporate strategy. This can be achieved using a top-down approach, by first looking at the broader economy, followed by industry analysis, then at the company itself; this course introduces frameworks to assess each level in specific detail. We’ll look at how to conduct a PESTEL analysis before diving into the Porter’s 5 Forces framework to help understand the bargaining power of suppliers and of buyers, as well as the threat of new entrants.