Rauva Landing Page Redesign

I worked on redesigning and rebranding RAUVA homepage, a Portuguese fintech super-app helping entrepreneurs and freelancers create and manage businesses entirely online. The Challenge>>> While functional, the old homepage lacked energy and clarity. It didn’t fully resonate with Rauva’s audience or highlight what makes the platform truly innovative, its all in one business solution with certified accounting, invoicing, and expense management. My Design Approach>>> I focused on; * Clarifying the user journey, by making it easy to take action (like “Create your Company” and “Open a free account”). * Highlighting Rauva’s strengths – such as 1,500+ companies created and secure payments via SWAN. * Usage of defining icons, aligned typography, and white space to guide the user flow in their journey. The X-Factor>>> Design that feels trustworthy and uniquely local. I wanted the homepage to feel like more than just a product, it needed to feel like a partner in the user’s business journey. My Objective: Design is more than aesthetics. It’s about guiding people with clarity, building trust, and connecting on a deeper level, and that includes on a homepage.