Unique characters for a fresh

Unique characters for a fresh juice and healthy snacks brand.

The characters are based on the main ingredients the client uses to create desserts, drinks, and healthy snacks. Each character became the hero of a separate poster.

The characters were later used to create posters for the café interiors. They also became recurring elements of the brand’s visual language.

The characters are used across all brand channels and communications, from printed materials to digital and social media. Since they were created in 2D, they are also perfectly suited for 2D animated intros and short animations for Reels, TikTok, and Instagram.