Website Banners | 2023 | Caliber Auto, Adobe CC, Illustrator

My Role: Sole graphic designer, web banner concept creation, and design.

Project Description: I designed banners for Caliber Auto using Adobe Photoshop and Illustrator while working as a freelancer/sub-contractor for an advertising agency in Cary, NC. They chose two core designs when they originally wanted one. Each core design was transformed into five vertical and horizontal layouts to accommodate mobile devices. These banners were created for a continuing online promotional advertising campaign. I utilized Caliber Auto's branding standards while meeting the challenge of incorporating all provided information and adhering to design principles and advertising guidelines.