High-Performance Email Copy: Crafted compelling email sequences, promotional emails, and newsletters, contributing to open rates as high as 82%, and multiplied CTR rates by 10x through a single campaign. Increased a recent client's revenue by $50k during my first month with them.

A/B Testing & Optimization: Consistently performed A/B testing on subject lines, content, and CTAs, refining strategies based on performance data for client lists as large as 350k+ subscribers.

Lead Nurturing & Outreach: Designed email outreach and follow-up sequences for B2B and B2C audiences, successfully driving engagement and conversions.

Email Engagement Growth: Contributed to a 400% increase in engagement through targeted email content and optimized messaging.

Brand-Specific Email Content: Ensured emails aligned with brand voice and customer expectations, helping major clients secure features in outlets like Buzzfeed, Newsweek, CNBC, and Delish.

Client Collaboration: Worked closely with stakeholders to refine email messaging and develop personalized strategies for target audiences.

AI UTILIZATION NOTE: Used to generate subject lines, themes/concepts on occasion, and ask for feedback/ideas. Copy generated is still written by myself... I'm picky.