High-Performance Email Copy: Crafted compelling email sequences, promotional emails, and newsletters, contributing to open rates as high as 82%, and multiled CTR rates by 10x through a single campaign.
A/B Testing & Optimization: Consistently performed A/B testing on subject lines, content, and CTAs, refining strategies based on performance data.
Lead Nurturing & Outreach: Designed email outreach and follow-up sequences for B2B and B2C audiences, successfully driving engagement and conversions.
Email Engagement Growth: Contributed to a 400% increase in engagement through targeted email content and optimized messaging.
Brand-Specific Email Content: Ensured emails aligned with brand voice and customer expectations, helping major clients secure features in outlets like Buzzfeed, Newsweek, CNBC, and Delish.
Client Collaboration: Worked closely with stakeholders to refine email messaging and develop personalized strategies for target audiences.
EMAIL - DTC eComm, Beverage
DTC Email - eComm Beverage
EMAIL - B2B Cold Email
Cold Email - Client Name Withheld
EMAIL - Course Intro
MEGAN HENRY - COURSE EMAIL
EMAIL - DTC Ecom, Copywriting + Klaviyo Slices
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Posted Dec 12, 2024
Metrics achieved and copy examples from my time as an account manager / marketing strategist for various clients.