Soma: Scalable Logo and Identity System Design

The logo design process started from the smallest touchpoint - the app icon - then scaled up to the full identity system. The leaf mark was built to read instantly at any size, ensuring clarity across all digital surfaces. Two color palettes were developed: cream for a premium feel and olive for a grounded, natural tone - both working seamlessly with the same core mark.

Six logotype concepts were delivered in Figma, each with clear visual rationale. The client approved the engagement with a 5.0 rating - describing the work as bright and talented. The identity system scaled cleanly from app icon to full brand, delivering a premium, wellness-focused visual language ready for product launch.

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