Morock Tech Institute | Branding

Morock Tech Institute is a cutting-edge educational institution poised to revolutionize the tech landscape in Ido Ekiti, Ekiti, Nigeria. With a mission to equip people with the skills and knowledge needed to thrive in the ever-evolving digital world, nurturing the next generation of tech leaders and innovators.

Innovative: Bold, forward-thinking, and always pushing the boundaries of tech education.

Accessible: Open to all, promoting diversity and inclusivity in the tech world.

Empowering: Equipping individuals with the skills and confidence to shape their own future.

Collaborative: Fostering a vibrant community of learners, educators, and industry professionals

Logo Concept: A simple arrangement of square like shaped elements stacked appropriately to represent the letter "M". This signifies the building process of the brand towards technology. With an arrow like shape embedded in the center square element to represent upward movement.

Primary: #00D68E (Tech Green) - Growth, progress, collaboration

Secondary: #333333 (Graphite Black) - Contrast, ...

Accent: #FFFFFF (White) - Creativity, energy, inspiration

Accent: #FFBA08 (Gold) - Optimism, innovation, success

Wordmark: A bold, clean sans-serif font, Overlock SC, representing modernity and clarity.

Body copy: A slightly lighter sans-serif font, Avenir Next, offering good readability for extended text.

Headings: A more geometric or futuristic font, Montserrat, for a dynamic and impactful feel.

Modern and minimalist: Clean lines, spacious layouts, and uncluttered visuals.

Bold and vibrant: Use of color accents and dynamic visuals to convey energy and innovation.

Morock Tech Institute's brand aesthetic has a blend of modern tech aesthetics and approachable human elements. It conveys a sense of innovation, inclusivity, and empowerment, leaving a lasting impression on potential students and partners.