Brand Identity Development for Veluna
Anjal Kab
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Posted Jan 24, 2026
Developed a high-end brand identity for Veluna wellness brand.
Veluna is a wellness brand built on the truth that women need spaces to grow without pressure. This project highlights a premier yoga sanctuary dedicated to restoration and inner alignment. I focused on building a brand narrative that honors the "quiet wisdom of the moon," offering a rare invitation for women to slow down and return to themselves.
Veluna: Building a High-End Brand Identity for the Modern Wellness Startup.
A high-impact brand identity system designed to move Veluna from a startup concept to a market-ready sanctuary. This pack includes a versatile primary logo, secondary marks for various applications, and a strategic color palette rooted in wellness psychology.
Ultimately, Veluna is designed to be more than just a brand; it’s a market-ready identity built for longevity. By blending premium aesthetics with strategic versatility, we’ve created a visual foundation that allows the business to scale seamlessly from its first day of launch into a leading name in the wellness industry
