Loafery Brand Identity Design
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Posted Aug 12, 2025
I created Loafery to give a bakery what it needs: a timeless wordmark, a loaf-inspired “O” emblem, warm tones, and a subtle patternbuilt to work on packaging
Loafery, Homemade Baking Logo Design
Loafery is a warm, artisanal brand specialising in homemade bread, pastries, and baked treats. The goal was to create a logo that feels inviting, timeless, and versatile across packaging, social media, and print.
The design draws inspiration from the soft curves of rising dough and the simplicity of home baking. The typography is clean yet friendly, paired with a subtle emblem that hints at the craft of baking. The colour palette evokes freshness and warmth, echoing the golden tones of freshly baked bread.
This logo is scalable, adaptable, and built to help Loafery stand out while staying true to its cosy, homemade charm.
The design is intentionally minimal — using clean lines, balanced spacing, and a restrained colour palette to ensure clarity and versatility. This simplicity allows the logo to adapt seamlessly across packaging, digital platforms, and signage, while keeping it instantly recognisable at any size.
Its modern style is paired with subtle warmth in the typography, ensuring Loafery feels both contemporary and approachable — a perfect reflection of homemade baking in a modern world.
Loafery — Colour Palette
Loafery — Brand Pattern
A repeating pattern featuring a stylised sorghum icon, inspired by natural ingredients used in homemade baking. The design adds texture and personality to the brand, while keeping a clean, minimal style. It can be used across packaging, wrapping paper, labels, and social media backgrounds to create a consistent, recognisable look.
Loafery — Bread Packaging Design
The packaging combines a minimal, modern layout with a soft, repeating sorghum pattern, reflecting Loafery’s use of natural, wholesome ingredients. The clean design keeps the focus on the bread itself, while the subtle pattern adds warmth and brand recognition. Neutral background tones paired with the golden sorghum icon create an elegant, artisanal feel that works across all product lines — from rustic loaves to sweet bakedim goods.
