Digital Development for The Instapreneurs
Oleh Boilo
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Posted Nov 16, 2025
Developed key digital pages and systems supporting The Instapreneurs’ education platform, focused on scalability, performance, and conversion.
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Timeline
Jun 1, 2024 - May 31, 2025
The Instapreneurs
⭐ Project Overview:
During my time with The Instapreneurs, I worked on the following:
My focus was always on:
⭐ Landing Pages and Products
SMM Workshop: Dive into SMM
Paid Ads Workshop: Make Paid Ads Perform
Data-Driven: PR Edition
Google Analytics Workshop: Your New Era of Data
SMM Star(t) Course
Marketing Star(t) Course
The 2024 Instapreneurs Conference
⭐ Main Digital Products
UGC Library
Lecture Library
⭐ Other Digital Tools
UTM Generator
Job Portal for Marketers
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The Instapreneurs
I developed landing pages, product pages, automations, and internal tools as a Webflow Developer & Automation Specialist at a modern marketing education platform. I worked full-time there in 2024 and now support the project as a freelancer.
The Instapreneurs is a marketing education brand that offers intensive workshops, practical courses, a conference, and digital products used by thousands of creators and marketers.
My role was to bring their digital experience to life, from landing pages to internal libraries, while keeping everything fast, scalable, and easy for the team to manage.
Role: Webflow Developer and Automation Specialist (Full-time in 2024; now freelance support)
Scope: Landing pages, CMS architecture, automations, UGC library, job board, and learning platform.
⭐ Project Overview:
During my time with The Instapreneurs, I worked on the following:
A full set of course and workshop landing pages
Conference page (2024 live event, now available as a video recording)
UGC Library (2,000+ videos; subscription product)
Lectures Library (learning portal)
A job portal for marketers
Marketing tools, such as a UTM generator.
I implemented Mixpanel tracking for the landing pages of courses and workshops, as well as for user actions and CTA clicks. This will help the marketing team measure engagement and conversion rates.
Continuous optimization, styling improvements, and automated workflows
My focus was always on:
Keeping pages responsive and fast.
Making content easy to manage via the Webflow CMS.
Building reusable components
Integrating automations (Make, Airtable, and custom flows).
As a freelancer, I supported the team after launch.
⭐ Landing Pages and Products
SMM Workshop: Dive into SMM
This is a four-day intensive workshop covering strategy, analytics, content, and influencers.
SMM Workshop: Dive into SMM
Paid Ads Workshop: Make Paid Ads Perform
This performance-driven workshop focuses on paid advertising for business and career growth. We created a structured page that explains the topics, speakers, and value, and that handles automated registration.
Paid Ads Workshop
Data-Driven: PR Edition
An intensive course for marketers looking to integrate analytics into PR. Created a landing page with structure, ticket options, and CTA for "Buy the Recording."
Landing page - Data-Driven: PR Edition
Google Analytics Workshop: Your New Era of Data
This four-day, analytics-intensive workshop is dedicated to Google Analytics and data strategy. The landing page was built with clear learning outcomes, a timeline, and a "Learn More" call to action (CTA).
Landing page - Google Analytics Workshop
SMM Star(t) Course
This is a foundational SMM course with real-project practice and over 1,000 graduates. I developed the course landing page, which includes modules, student results, FAQs, and enrollment automation.
Landing page - SMM Star(t) Course
Marketing Star(t) Course
This is an eight-week marketing course with a 4.9 rating and a fifth cohort. Built the landing page emphasizing structure, outcomes, instructors, and cohort registration.
Landing page - Marketing Star(t) Course
The 2024 Instapreneurs Conference
The landing page for the brand’s first offline conference in Kyiv. It highlighted the “no-bullshit marketing” concept, the speakers, the agenda, and the venue. The page was later updated to serve as a video playback product.
The conference is currently unavailable, as well as the major elements on the page.
Landing page - The 2024 Instapreneurs Conference
⭐ Main Digital Products
UGC Library
A searchable library of over 2,000 licensed UGC videos for Meta and TikTok ads. I built the front end, CMS structure, filtering, and subscription integration.
UGC Library
Lecture Library
Learning portal containing lectures, sessions, and recorded content. I configured the CMS, user access, and the front-end experience.
Lecture Library
⭐ Other Digital Tools
UTM Generator
This is a simple marketing utility that allows users to quickly create UTM links. UI, logic, and sharing features were implemented inside Webflow.
UTM Generator
Job Portal for Marketers
A job board that connects employers with digital specialists. It includes job listings, filtering, and free posting during the beta period. It has a built CMS structure, submission flow, and automations.
Job Portal for Marketers
Throughout the project, I helped The Instapreneurs scale their digital ecosystem by:
Consistent design
Reusable components
Performance-focused development
Clear content architecture
Smooth automations for registrations, forms, and internal workflows
I provided ongoing support as a freelance Webflow developer.
The result is fast, user-friendly, easily manageable pages that support thousands of students and marketers.