Gen510
Mecca McDonald
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Canva
Squarespace
Client requested web design, social media assets, branding, and logo design.
GENERATION 510 is a non-profit production company that serves to heighten the Bay Area’s infrastructure for Film & TV production by servicing the community through local events, educational programs, and hands on experiences.
Brand concept
This creative direction was one of the two options provided, and it contrasts with the first option which was aiming to be energetic, captivating and amusing.
We wanted to brand the production company with a youthful, fun. and energized voice.
«the people are light» is the idea to appeal to the target audience.
The right idea can spark connections that change the world.
this logo represents how good ideas bring people together. The pre-fix gen -gen- comes from Greek and Latin, where it has the meanings "race; birth; born; produced. In the logo you see people coming together
