Smart Commodities Brand Identity Design

Smart Commodities, a feed and food supply chain company, sought a visual identity that reflected both innovation and global reach. I designed the logo and CMS-driven website, building a cohesive brand system that communicates the company’s smart, forward-thinking approach to agriculture.

The logo was crafted around two key ideas: the “Smart” aspect of the brand and its mission to deliver premium, affordable commodities that improve lives worldwide. The resulting symbol can be interpreted in two ways — as a neural network, representing intelligence and connectivity, and as a world map, symbolizing expansion into new markets.

Its polygonal structure reinforces the corporate identity across all media, serving as a dynamic graphic element throughout the company’s visual system. This polygonal motif extends across print, digital materials, and the website design, creating a unified and instantly recognizable brand presence.