Just in Case app
Sofia Ayuso
Just in Case is a on-demand travel insurance app by Fidelidade. It helps you plan your trip with to-do lists and provides useful information on how to interact with different cultures.
Character Design & Animation
[ coming soon ]
Illustration Colour Palettes
Blue was chosen as the main colour because it's a soothing tone.
The secondary palette consisted of tones of red - Fidelidade's brand colour. In some cases, the elements that were the focus of the image were painted red. Also, in illustrations directly related with Fidelidade (buying insurance, getting in touch with customer assistance) the whole illustration would be in tones of red, making a stronger branding statement.
The third palette is skin tones for the characters.
We aimed for diversity in skin tones and gender equality.
Learn about the project in greater detail at With Company's website.
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Posted Mar 1, 2021
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