For the past several months, I’ve had the incredible opportunity to dive deep into Generative Design and its applications in the automotive industry. My research focused on exploring the viability of generative design for optimising automotive interior components using Fusion 360 software. The aim was to improve material efficiency and reduce weight, as well as research the limitations and recommendations of the use of this technique in an attempt to address solutions to these critical factors in advancing sustainability and performance in the motor and automotive sectors.