Ariel Diamond Bright | Multi-Market Campaign by Andy TassoAriel Diamond Bright | Multi-Market Campaign by Andy Tasso

Ariel Diamond Bright | Multi-Market Campaign

Andy Tasso

Andy Tasso

What I delivered: • Campaign concept and strategy • Key visuals for four user profiles: families, athletes, young adults and workers • Local adaptations by market, in situations, casting and language • Motion and video production • AI-created casting and scenes, tailored to the culture of each market ©2024 Ariel Diamond Bright (UK, Spain, France, Nederlands)
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Posted Oct 27, 2026

One Ariel product, four user profiles. I created the campaign concept, key visuals and video for each one, adapted across four markets.