Dippa Brand Identity and Packaging
Tasha Primadhany
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Posted Dec 10, 2025
Dippa is a bold, vibrant hummus brand with playful, colorful packaging and a modern identity that brings fresh energy and authenticity to every touchpoint.
Dippa is a bold and vibrant hummus brand that exudes fun, excitement, and authenticity through bright colors, playful typography, and eye-catching packaging. Its dynamic script logo and bold, modern typography reflect a fresh, artisanal feel, while a lively color palette inspired by natural ingredients enhances its energetic presence. The sleek glass jars feature minimal yet impactful labels, using a color-coded system to differentiate flavors. Lifestyle-driven photography captures real moments of enjoyment, reinforcing warmth and authenticity. Beyond packaging, Dippa extends its branding to merchandise and shipping materials, ensuring a cohesive and engaging experience from store shelves to home delivery.
