Adidas sought to breathe new life into their classic Forums collection, which has been widely popular among consumers worldwide in recent years.

With an expanded range of designs and styles now available, the brand aimed to showcase them to a Gen Z audience through a TikTok video campaign.

We collaborated with Adidas to develop TikTok concepts that effectively achieved their objective. From there, we took charge of shooting and editing seamless transitions that captivated the viewer's attention.