Adidas sought to leverage user-generated content (UGC) on TikTok to promote the benefits of the Tiro Line as part of their 2023 Spring Collection.

In line with the Tiro Line's brand tagline, "Born for Sports, Made for Style," our strategy focused on identifying two TikTok trends that would effectively showcase the clothing's ability to enable outstanding performance while also making a fashion statement.

We meticulously curated the actors, locations, filming, and editing process for the eight videos that we produced, utilizing the talents of three distinct actors.