Enhancing survey experience on 🇨🇭Switzerland's election tool

Muhamad Fachry Nurdiansyah

Interaction Designer
Web Designer
Product Designer

Vimentis Survey is a tool that Switzerland's people can use to get a recommendation of who they should choose in the election. The main users of this product are Swiss voters seeking candidates and parties that align with their ideologies based on survey results.

Previously my client created a quick MVP that has all the functionalities, he just wanted to make it more polished, better clarity, and of course better experience. I'll showcase each screen before and after to demonstrate how I've improved the product.

Test Options

The screen below displays the test choice page, showing options to choose between a quick test or a complete test.

Before Redesign

After Redesign

I streamlined the design to maintain a formal look, emphasizing the quick and complete tests, with the “see results” button as a lower priority. I also added time estimates for each task, saving users the guesswork—because our time is precious!
Simplifying the screen while keeping the formal theme here, giving a time estimation
Simplifying the screen while keeping the formal theme here, giving a time estimation

Surveys Screen

Users begin by completing a survey that helps the system identify parties and candidates aligning with their ideology.

Before Redesign

After Redesign

I've merged the overview of users' answers into a navigation tool, allowing them to easily access specific questions. Their responses are highlighted with different colors.
Survey Screen
Survey Screen
Information about the question
Information about the question
Information about importance of the topic
Information about importance of the topic

After Test

While waiting for the results & recommendations, the system will ask the users to create a Vimentis account

Before Redesign

After Redesign

Before displaying the results, we encourage users to register their accounts to receive future updates. I've added benefits and suggested my client include bullet points to increase interest in registration.
Test Completion Screen - Waiting Results
Test Completion Screen - Waiting Results
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Candidate Recommendation

The screen below displays a list of candidates in the Swiss election, allowing users to compare candidates' ideologies with their own based on survey responses.

Before Redesign

Candidate View
Candidate View
List View
List View

After Redesign

On this screen, I moved the filter box to the left and kept the results on the right. I placed candidate names and match percentages in their own column for easy comparison. Adding candidate photos could enhance recognition for users. If they are not happy with the results they can take a re-test which is located at the bottom of the results
Recommendation by Candidates
Recommendation by Candidates
Recommendation by Party
Recommendation by Party
Mobile Responsive
Mobile Responsive

Candidate Details View

The screen below details each candidate's ideology, featuring ideology distribution, an ideology plot, and a comparison with the user's answers.

Before Redesign

After Redesign

I've made several improvements. First, I added a breadcrumb for easy navigation back to the candidate's party. The screen is now divided into two columns with enhanced information hierarchy. I put the party logo in the ideology plot to highlight more of its position in the election. We've also decided to place a comparison of the user's and candidate's answers below the charts for clarity.
Charts showing candidate's ideology & survey answers comparison
Charts showing candidate's ideology & survey answers comparison

Ideology Distribution Charts

Before Redesign

On this screen, users can view a comprehensive ideology distribution by candidates or parties. Users can filter each column to focus on specific candidates or parties.
Charts showing ideology distribution
Charts showing ideology distribution

After Redesign

All the features remain the same; however, I have enhanced the interface with a cleaner look, improved chart visibility, and added logos to the plot chart to clearly indicate the positions of all parties.
Charts showing ideology distribution
Charts showing ideology distribution
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