Project: ELLES – A Shopify landing page for clothing made to change
Client: ELLES The Label
Agency: SAYU STUDIO
Scope: Landing page strategy, art direction, UI design, Shopify build
Year: 2026
Live site: ellesthelabel.com
Project overview
ELLES makes modular clothing for women whose plans change often. Sleeves zip off, trousers turn into shorts, a shirt becomes a top. Founder Kathryn Hoots needed a landing page for paid social traffic that makes this obvious in seconds. We planned the story, art-directed and designed it for desktop and mobile, and built it into her existing Shopify store, scroll interactions included.
1. Let the clothes change on screen
The whole argument fits into a few seconds of film, so the page opens with it. Every look in the first section is a short clip of a garment changing, not a still.
2. One garment, two settings
As you scroll, a city street opens into the park, with the same coats in both scenes.
3. The page, section by section
4. Rethought for the phone
5. Their type and colour, kept intact
0 likes · 1 view · Nov 9, 2026
ELLES – A Shopify landing page for clothing made to change
