Lunivel Skincare Branding

Lunivel is a refined skincare brand rooted in the philosophy of intentional self-care. I crafted a soft yet elevated visual identity through a minimalist logo system, calming color palette, and elegant typography that reflect clarity, radiance, and trust.

The brand suite includes a primary logo, secondary mark, and logomark to ensure flexibility across packaging and digital platforms. The tagline, “Refined Care for Radiant Skin,” grounds the brand’s tone, balancing luxury with a sense of gentle approachability.

Deliverables included packaging design for a daily moisturizer, modern business cards, and a curated moodboard to guide the brand’s visual direction. The result is a cohesive, premium identity tailored for modern skincare consumers seeking gentle, effective care.