UGC marketing campaign
Feisal Mohamud
Digital Marketer
Influencer
Social Media Marketer
First, I started with basic research for their brand
Keywords
Fragrance-free
cruelty-free
sustainable
Next, I researched ideas for videos
Potential problems customers face
irritation from scented products
irritation from products with heavy amounts of chemicals
Address Unique selling points
alternative to high-quality scented products
simple made products for people to replace their everyday essentials
Next, I looked at past ads for them and decided to narrow down and come up with potential Concepts
product to ship
I decided to narrow down the number of influencers to 3 based on the request of the client
Number of influencers: 3
|Suraqa Noor |https://www.tiktok.com/@noorsura|https://www.instagram.com/Noorsura_/|MU/SC|TT|20.03%|5.4k| CA ||
Sierra Goulding|s.goulding@rogers.com|https://www.tiktok.com/@sierragouldingg|https://www.instagram.com/sierragouldingg/| MU/SC|TT|3.06%|6.6k| CA |
|Cristal Lemahatama|https://www.tiktok.com/@lemahatma5|https://instagram.com/lemahatma5?igshid=YmMyMTA2M2Y=|HC/SC|TT|8.16%|48.7k| CA |
Decided to go with the first one and negotiated an affiliate deal for the client
Worked with the influencer to create the video in similar style to winning ads
Then gave the video to the client and posted it on the influencer's social media
