Alpha Kappa Psi Social Media Marketing

Alpha Kappa Psi had relatively low interest during rush season (6-8 applicants) and very low presence on CNU's campus. Not many people even knew about the fraternity or the guidelines to join. By creating a social media presence through Instagram and providing key information on the Instagram page before hand, the fraternity became more recognized on campus and applications went up to 20-25 during the rush season.