Nicole Littlejohn
In collaboration with CEO Kevin, I developed a long-form thought-leadership article that positions theprofile.ca as an industry authority. This strategic content piece showcases expertise and directly contributes to business growth by attracting potential clients and enhancing the company's online presence.
Project Highlights:
How This Article Benefits the Business:
3. Brand Credibility: Showcasing in-depth knowledge and industry insights builds trust with the audience, making them more likely to choose theprofile.ca over competitors.
4. Ongoing Relevance: Established a yearly update schedule to keep the article current with the latest data and trends, ensuring it remains a valuable asset that continues to attract and engage readers.
My Role:
This article serves as a key piece of content for internal linking and significantly boosts the company's SEO efforts. By addressing search and reader intent, we’ve created a valuable resource that continues to attract and engage our audience, driving long-term business growth.
Read the article here.
2022