Designing e-commerce for a legendary brand with over 150 years of history is not easy. You can't think only about conversion and selling but also brand presentation and image. This is what the Mammut store was about.
What was done:
The Discovery phase focused on data, users, and competitors
Total rebuild of information architecture
UX/UI design in line with the style of the brand
Implementation of the latest version of WellCommerce, a customizable e-commerce platform for advanced needs
See the website live: https://mmtsklep.pl/
