before, Lauren was following the same code every coach follows. beige. safe. the "professional" look that's supposed to make you taken seriously.

but here's the thing, she used to work in fashion. she's one of the most vibrant people I know. and her socials? beige and black. none of it was her.

she said it herself on a call: "I'm sharing my offers, but I'm not sharing my true self."

I got her out of her shell. coached her to embrace her true colors. literally. wear the colors she loves. put that on camera. stop dressing for "professional" and start dressing like herself.

it's leading someone back to who they truly are without getting lost in "how do I come across to this audience or that one." yes, we all show up differently for different people. that's normal. but there's one element underneath all of it that makes us us. creative direction finds that element and builds everything around it.

fashion. vintage. color. the same woman who used to blend into beige is now unmistakable on camera, in her covers, in every piece of content.