Culture Kings Website UI/UX Enhancement

Role: UI/UX Designer Tools Used: Adobe XD Platform: Web (Desktop & Mobile) Industry: Streetwear / E-Commerce

Overview: Culture Kings is a premier streetwear brand known for blending music, sport, and fashion. I contributed to enhancing the UI/UX of their e-commerce platform with a focus on elevating the shopping experience, improving navigation, and ensuring responsive consistency across all devices.

Refined the layout and visual hierarchy for key pages including the homepage, product listing, and product detail pages.

Enhanced user flows for filtering, searching, and checkout to reduce friction and improve conversion.

Ensured the design remained aligned with the brand’s bold, high-energy identity.

Optimized mobile responsiveness and usability for an intuitive on-the-go shopping experience.

Collaborated with developers to ensure smooth implementation and pixel-perfect handoff.

Impact: The updated design improved visual appeal, reduced user drop-offs during product browsing, and helped support stronger engagement metrics across both desktop and mobile.