BOOKva is a new, innovative business that brings books to people in an unexpected way—through vending machines! The name BOOKva has a playful dual meaning in Russian, where "bookva" means "letter," while "va" stands for "vending machine." This clever twist reflects the brand’s mission to make literature more accessible, combining convenience with the joy of reading.

👉 The Brief

As a brand-new business, BOOKva needed a bold and playful logo and brand identity to capture the excitement of discovering books through vending machines. The logo had to stand out and reflect the fun, approachable nature of the brand, while also hinting at its connection to literature.