This is a sample project created for my portfolio. The goal was to create a full launch email sequence for a product. I created a hypothetical client who sells an online course.

I started by studying the hypothetical course: what it was about, the problem it solved, and how it solved it. I then planned a sequence of emails that would go from the announcement of the course to the last call before enrollment closed. I wrote each email in a compelling way to express why the target audience needed the course and presented it on Canva to look like an email read on Gmail.